Make the perfect
introductions.

Business cards are great for creating memorable impressions and expanding your marketing network. Professional designs and quality composition are what makes business cards great referral and prospecting tools to grow your business. Maximize your referral opportunity by supplying each customer with several business cards after each appointment. Make it even easier for them to recommend you to their colleagues, friends and family by printing a referral message or a list of services that you provide on the back of each card.

Business cards are an excellent economical marketing tool. However, most people don't realize that they're missing out on valuable space by leaving the backside blank.

Here are a few ideas on what you can do to get more out of your business cards:

  • Differentiate your business by including a mission statement or an inspirational quote
  • Reinforce the need for your business by including an interesting statistic or fact
  • List hours of operation
  • Parking pass to display on dash or provide information on where to park
  • Appointment card information
  • Special offers or discounts
  • Frequency chart in which the business collects stamps/initials on their card to redeem a discount
  • Short listing of services

Another great way to build your brand and portray a professional image for your business is by coordinating your business cards with matching giveaway products like magnets. Magnets are great for keeping your contact information in front of customers all year round.

Combining business cards with gift certificates is another great way to double the impact of your marketing initiatives. Customers will be impressed when they open up a gift certificate and see your business card professionally displayed inside. Many gift certificate designs have a die-cut slot which allows you to easily insert your business card, making it a great way for people to keep your business information on hand for future reference.

Business Cards

As described above, there are many options for printing on the usually blank side of your business card, but one simple and effective method is to print your logo on the back side. Obviously, a distinctive logo would look best here, so if you don't have one, or are not happy with yours, it's probably best not to showcase it since it may be an ineffective marketing tool. If you do have a distinctive logo, though, your business cards can become a huge branding vehicle for your business, and can help to not only get your business name out there, but the image that showcases your brand as well.

A business card is not just a way for a potential customers to contact you-it is the foot soldier in your marketing army. As a marketing tool, a business card is unequaled in its simple efficiency, providing all the necessary information about your business in such a small space. Use the space wisely, including the back side, and you'll be amazed at how quickly your business card becomes one of your more effective business marketing tools.

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