Attracting
new customers.

The reality is, even if you establish a good base of customers, you have to continue to bring in new business to compensate for losses.



One of the best ways to attract new customers is through direct mail.

Here are some tips on creating an effective direct mail campaign

  • Be Memorable - This is not the time to be a wallflower. Fortunately, our huge library of designs will give your plenty to choose from so you can stand out.

  • Highlight what makes your business better than the rest - Some examples are: exclusive products, flexible payment plans, years of experience, great service hours, etc.

  • Include a special offer - Add a promotion code and expiry date. Including a code helps you track how well your direct mail piece performed, and an expiry date creates urgency.

  • Repeat, repeat, repeat. - The whole idea behind repetition is that when the consumer needs some type of product or service, the name of your brand is the first one that comes to mind. Keep it interesting by choosing different designs for the various seasons.
    Learn more - make your postcards stand out!

How to go about getting a mailing list

  • Build your own database
    As you acquire new customers, it's valuable to start collecting data from them.

    • Mailing Address - This can be used for sending out direct mail campaigns, birthday cards, referral incentives, etc.
    • Birthday - This is a really nice touch point to reach out to customers, it communicates that you value their business.
    • Email address and phone number - Highly effective when used in combination with direct mail, this information can be used for appointment reminders or to share promotions.

    *It's prudent to have a privacy policy in place so people will feel comfortable giving you their information. Also, ensure there is a mechanism in place to remove the customer from any correspondence if they wish.

  • Rent a prospecting list
    If you would like to attract new customers, then renting a list is the way to go. Direct mail is much more effective than using an email rental list because people will get something tangible in their hands and it won't disappear with a click of a button.

    Another benefit of renting a list is that you can narrow down your audience to certain specifications. For instance, you can target a geographical radius around your business and include demographics such as household income.



Continue to next marketing strategy:

Customer Segmentation
Branding and Identity
Attracting New Customers•
Strengthening Customer Relationships
Getting Organized